Seventy-five years ago this month, the Washington Stamp Exchange in Newark, N.J., launched a new cachet line called ArtCraft.
Founder Leo August began producing cachets in the late 1920s for flight covers, when the Newark Chamber of Commerce and city government didn’t want to be bothered with collector requests.
In 1932, older brother Sam joined the company, which incorporated as Washington Stamp Exchange. By then, the business had branched out to include first-day covers under the trade name “WSE” and others.
A first-day cover for the 1939 United States 3¢ New York World’s Fair stamp (Scott 853) was the first for the ArtCraft line.
In a 1973 interview for the American First Day Cover Society archives, Sam told interviewer Curtis Patterson they couldn’t afford to license the use of the fair’s symbols, the Trylon and Perisphere. However, Woodbury Engraving, which specialized in engraved stationery for businesses and had been printing envelopes for WSE, did have the rights to use the symbols, so ArtCraft was able to use the Woodbury design shown here.
Woodbury printed every ArtCraft cachet from that first issue through the 2002 34¢ U.S. Military Academy issue (Scott 3560).
The Augusts produced 2,000 to 3,000 of this first cachet, and some customers complained because they were engraved. Others obviously liked the style, because ArtCraft today is the longest-running cachet line, and the firm’s designs are still engraved.
WSE ended its other cachet lines in 1941 because of the Presidential series electric-eye varieties, finding it was too expensive to produce unique cachets for such a limited issue.
Today, elements of each cachet are printed using techniques other than engraving, but just for some of the cachet design, not all.
“We like the engraved look,” Washington Press president Mike August, Sam’s son, told Linn’s in a recent interview. “We’re still engraving the type on our cachets, and it’s a signature of what we’ve produced for 75 years, so we will probably keep doing that.”
Co-owner Tim Devaney, Leo’s son-in-law, agrees.
“We certainly want to maintain that connection with our heritage and our legacy,” Devaney said. “It began with engraving, we still use engraving as an integral part of our product.
“We’ve certainly had to adapt to a lot of changes over the years as far as stamp technology, the type of stamps being issued, relationships with the Postal Service, those sort of things have all evolved over the past two decades or so,” Devaney added.
“The biggest challenge is the diminishing customer base,” August said at the company headquarters in Florham Park, N.J., about 15 miles from Newark. “Stamp collecting and cover collecting seem to be challenged by a failure to … bring younger people into these hobbies.”
And will ArtCraft and the Washington Press be bringing younger people into this family-run business?
“My son is currently working at the Smithsonian National Postal Museum … so he does have an interest in stamps and stamp collecting,” Devaney said. “We really haven’t talked about him coming into the business, but … I can hope.”
blogOn June 28, 1914, by assassinating Archduke Franz Ferdinand of Austria, Yugoslav nationalist Gavrilo Princip with the squeeze of a trigger sparked would become to be known as “The Great War” and “The War to End All Wars.” Read More ›
blogEleanor Roosevelt said, “Great minds share ideas …,” and Linn’s is fortunate to have thoughtful leaders of the stamp hobby on its Editorial Advisory Board. Board members participated in a lively discussion of “The State of the Stamp Hobby” Aug. 21 at the American Philatelic Society Stampshow in Grand Rapids, Mich. Read More ›
August 19, 2015 01:58 PMIn an unusual development for our hobby, the Office of Inspector General of the United States Postal Service is blogging about stamp collecting. Read More ›
August 17, 2015 12:19 AMFrom 1967 to 2006, Royal Mail (Great Britain’s post office) advertised all new issues with posters displayed in post offices. Most of these posters had pictures of the stamps along with basic information such as the date of issue, instructions for first-day covers, etc. Some were a little more elaborate. Read More ›
Watch as Scott catalog senior editor Marty Marty Frankevicz discusses the controversy in Canada over increasing postage rates, the elimination of home mail delivery and the erecting of cluster boxes.
Watch as Linn’s associate editor Michael Baadke discusses happenings at the recent APS Stampshow from the show floor.
Watch as Linn's/Scott editorial director Donna Houseman discusses the early release of the new U.S. Elvis stamp, the possibility of a Peanuts stamp and Linn's at the upcoming APS Stampshow.
Watch as Linn’s Stamp News managing editor Chad Snee discusses highlights of Robert A. Siegel Auction Rarities Week sales in late June, and reports that the 49¢ price for a first-class United States stamp will remain in effect until April.
It is always a treat to get to see stamp dealers’ own collections.
In the recently concluded Linn’s United States Stamp Popularity Poll, the Circus Posters set of eight stamps was chosen as the overall favorite issue of 2014.
Dispersal of the splendid Daniel B. Curtis collection continued March 25, with Robert A. Siegel Auction Galleries gaveling items from United States back-of-the-book and possessions.
The 175th anniversary of the first postage stamp, Great Britain's Penny Black, is May 6, but the stamp was placed on sale May 1, 1840, for mailers to use beginning on May 6, the designated issue date.