World Stamps

New Zealand issues ‘The Hobbit’ personalized stamps

Apr 28, 2021, 11 AM

You can transform yourself into a dwarf from The Hobbit films using New Zealand Post’s personalized stamp service.

The web page for this service,, says: “Dwarf yourself! Become one of the 13 Dwarves from The Hobbit: The Battle of the Five Armies on your very own stamp sheet.

“Simply upload a digital photo of yourself, choose the Dwarf you’d like to become and you’ll soon be the star of your very own Hobbit stamp.”

The website includes portraits of the dwarves with blank ovals for their faces. After you upload your photograph, you align your face inside one of these ovals.

In the publicity image from New Zealand Post shown nearby, a man has been transformed into Dori. The other dwarves who comprise the Company of Thorin Oakenshield are Balin, Bifur, Bofur, Bombur, Dwalin, Fili, Gloin, Kili, Nori, Oin, Ori and Thorin.

The resulting image of a dwarf with your face is then printed on a label attached to a stamp.

The stamps are available in two denominations, 80¢ for domestic mail and $2.50 for international mail. Both show the same design of characters from the film assembled together.

The stamps are inscribed “The Hobbit The Battle of the Five Armies” in the upper right corner, and “Middle Earth” and “New Zealand” at the bottom of the design.

Middle Earth is where J.R.R. Tolkien’s The Hobbit is set. In Peter Jackson’s films based on Tolkien’s novels, various New Zealand landscapes represent Middle Earth.

The New Zealand tourism site,, says: “The similarities between New Zealand and Middle-earth are remarkable. Bubbling brooks intersect with gentle waterfalls; snow-capped peaks cast shadows over lush forest valleys, and ancient glaciers — frozen in time — cascade almost to the sea.

“More than 250 locations throughout the country were used to film The Lord of the Rings and The Hobbit trilogy, after the filmmaking team scoured the country for the most stunningly beautiful destinations.”

One of New Zealand’s many sets of stamps devoted to Jackson’s films features scene locations from the The Lord of the Rings trilogy (Scott 1956-1963).

The personalized stamps were issued Oct. 15. They are printed in panes of 20 stamps and labels with a large image of you as a dwarf in the selvage area on the right side of the pane.

The cost (all amounts are in New Zealand dollars) is $25.90 for the pane of 80¢ stamps, and $59.90 for the $2.80 stamps, both $9.90 over face value.

The two stamps also were produced without labels in a small souvenir sheet. Southern Colour Print Ltd. of Dunedin, New Zealand, printed this sheet by offset.

In an agreement with Warner Bros. Consumer Products, Warner Bros. Pictures and the filmmakers, New Zealand Post has exclusive rights to produce official stamps that celebrate Jackson’s trilogy of films based on The Hobbit, productions of New Line Cinema and Metro-Goldwyn-Mayer Studios (MGM).

The Hobbit: The Battle of the Five Armies, the last film in this trilogy, is scheduled to open in theaters Dec. 17.